Our Thoughts

Brand resistance – vaccine naming

Amongst human healthcare products, vaccines occupy a uniquely special place thanks to their critically essential nature, the seasonality of some of the diseases they treat, their biological composition and their somewhat commodity- like status

The following PDF provides an overview of vaccine naming strategies.

Vaccines Naming

To contact Purple Fire Branding, specialists in brand naming, research and design, please telephoneĀ +44 (0)20 8166 1853 or email: info@purplefirebranding.com