Brand Strategy & Research

Brand cognition forms the cornerstone of any branding exercise by establishing a ‘knowledge platform’ for your marketplace from which to shape and grow your brand.

Our pre- and post-launch flexible research services provide insights to help inform, validate and articulate the most appropriate brand strategy.

All of our strategic offerings are customised to goal-specific parameters and can be fine-tuned to meet project objectives.

 

Brand expression

Brand expression is how we create and build your brands. It includes services designed to communicate USPs, brand benefits and personality traits, either verbally and/or visually, as optimally as possible.

Brand cognition

Brand cognition centres around shaping your strategy to ensure it remains relevant and ‘on brand’.  It includes our strategic and market research services which help create a goals-based ‘knowledge platform’ from which to develop and then grow your brand.