Brand Naming

Creating compelling brands requires both creative flair, as well as ongoing due diligence to establish overall viability.

We balance the “artistic” needs for competitive differentiation and stylistic stand-out with the “scientific” requirements for availability and protectability.

We believe we create compelling, resonant, distinctive and memorable names that are registrable and linguistically acceptable.



Brand expression

Brand expression is how we create and build your brands. It includes services designed to communicate USPs, brand benefits and personality traits, either verbally and/or visually, as optimally as possible.

Brand cognition

Brand cognition centres around shaping your strategy to ensure it remains relevant and ‘on brand’.  It includes our strategic and market research services which help create a goals-based ‘knowledge platform’ from which to develop and then grow your brand.