Building a brand identity that communicates the brand essence to different stakeholders and audiences not only requires and eye for detail but the aesthetic sensibilities that will ensure your image conveys the right message in all types of mediums.
Purple Fire’s visual identity services can help build, establish and enhance the graphic communication of your brand.
Brand expression is how we create and build your brands. It includes services designed to communicate USPs, brand benefits and personality traits, either verbally and/or visually, as optimally as possible.
Brand cognition centres around shaping your strategy to ensure it remains relevant and ‘on brand’. It includes our strategic and market research services which help create a goals-based ‘knowledge platform’ from which to develop and then grow your brand.